StyleUp (YC W13): Daily Personalized Outfits Tailored To Your Style and Location | Hacker News Reader

StyleUp (YC W13): Daily Personalized Outfits Tailored To Your Style and Location

techcrunch.com

36 pointsbradleybuda16 comments

Like a lot of women I buy a ton of clothes/shoes/accessories. So far I've tried quite a few style recommendation sites and haven't purchased a thing from any of them... and yet, I've made a lot of online clothing purchases in the past year.

Here's my feedback for StyleUp: - I just signed up but have to wait to get my first email til tonight. That's not very satisfying - I'm already bored. Give me something to look at immediately! (Now I see if I click a bunch of times I can start rating... why did you bury that?!) - I want to see what styles look like on people who LOOK LIKE ME. I happen to be petite and busty - I want to know if that shirt or dress that's so cute on the 5'10" model with no boobs would look remotely good on me. Since you're clearly curating the styles and taking the photos, I'd suggest having a few models per outfit. You know what would be even better? If I could select the model and every day get outfits from the girl who best matches my body type. Do that and then you'll have a real shot of getting my credit card.

This is a pretty good idea and one that if done correctly should have decent revenue potential. Hopefully they'll make it available for men sooner rather than later.

I would pay for the fashion advice alone.

My absolute first question: will you ship overseas? Every fashion startup I want to try seemingly refuses to ship to my country, even at cost to me.

Your fashion demand function has now been outsourced.

Well, now we have proof there is an incubator bubble.

You definitely miss the huge potential here. Fashion is very important to most people. It is how they communicate many things such as social status, personal finances, etc. This app would allow people to look (and thus feel, act, and be) better by helping them pick clothing. Profit channels? Lots. From special sales exclusive to it, to special style up brands, or even exclusive distribution for a brand. A lot of money to be made here.

Its definitely interesting, and I will be following their progress.

I actually disagree in this case, I think so far many startups have done a pretty poor job at engaging women. I feel like this could have more legs than you give it credit for.

Deleted comment

I don't believe it is the founders who are being engaged...

I am not sure. I think everyone needs help or at least recommendations, I just asked a good girl friend of mine what cologne I should be buying for spring/summer, she suggests Bleu de Chanel. Guess what? I am buying it, and she is not even an expert, just someone I believe has good taste based on the feedback I receive from her previous recommendations. In other words, recommendation is very valuable and big business.

I don't see proof of anything. What information are you referring to?

Because normal people just put some appropriate clothes on and get on with their day. This is not a real problem. I could be very wrong, I have my man blinders on.

I just learned this product isn't yet available for men. And am bummed.

So I guess you can't speak for everyone.

Ask your girlfriend or sister. It is a real problem :)

Failed the wife test. Maybe this works for the under 25 demographic.

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