If these had not been turned on, the next higher bidder would have gotten those clicks. Presumably this is "dutch auction" -ish pricing, so the high bids on these CPCs only got a high charge per click if there were other high bids out there?
If these had not been turned on, the next higher bidder would have gotten those clicks. Presumably this is "dutch auction" -ish pricing, so the high bids on these CPCs only got a high charge per click if there were other high bids out there?
(http://en.wikipedia.org/wiki/Dutch_auction: "A Dutch auction is a type of auction where the auctioneer begins with a high asking price which is lowered until some participant is willing to accept the auctioneer's price, or a predetermined reserve price (the seller's minimum acceptable price) is reached. The winning participant pays the last announced price.")
Or do you use eBay's definition of the term: "eBay uses the term Dutch auction differently, for a multi-unit auction for several identical goods to be sold simultaneously to potentially multiple bidders."