So that's why every time I start typing a reddit url, Chrome suggests I visit http://www.reddit.com/r/gone wild (sic, with the space in there).

There are a number of reasons why they really need to rethink this, default it off, or do some better filtering. Didn't impact me personally beyond the confusion but I could imagine that URL and maybe some others coming up in what appears to be someone's unique search or browsing history raising some interesting questions at work and/or at home for some users.