Example a link to an article or PDF report of interest is Hijacked via this method (where the hover is correct but actual target is malicious) the user quickly hits the exploit site and is compromised/malware dropped while the exploit site displays a splash page of some sort briefly, it then forwards to the orig. destination.
I don't see the majority of non paranoid users detecting this, even if they are in the right mindset, as they end up at the proper site with nothing more than quick, and now ubiquitous, splash/ad page in between.
EDIT: I'm not necessarily advocating any change, this behavior can be tracked and blocked in a properly secured infrastructure, but this is where I see the potential for harm.