See the following[1] article and thread for a discussion of why such opposition is necessary (if it isn't obvious to you already).
Of course, there is a strong divide between the internet industry (driven for a large part by advertising) and the proponents of an ideal Internet that respects people's privacy.
It seems to me that web publishers should be allowed to decide what ad tracking they want to set up to monetize their website, as long as it's disclosed and you can opt out. You're also free to take any action that you deem to protect yourself against such tracking.
We can't just continue the status quo, because it's obvious that it will lead to ever greater surveillance and loss of power and control for the average user. Only the wealthy and technologically savvy will stand much of a chance of retaining their privacy. The rest will be thoroughly screwed.
This is why it's important for developers and founders to opt out of creating such surveillance technology in the first place, and taking a public stand against it. It's up to those who know and make technology to turn the tide.
On the site for this thing it says it's "100% transparent for the users", which is the exact opposite.
- data is anonymous. There is no easy way to retrieve all keys from Memcache anyway. Its only purpose is to imitate the cookie's behavior. It won't store more, it won't store less.
- I strongly agree that users should be able to deny third party cookies or cookies in general if they want. That is their right to privacy. However, Firefox's move is going to kill the business of thousand of companies all around the world (ad networks and traffic analysis companies) and I believe that is an selfish move on their part. You should think about other people when you develop these types of tools and activate them by default.
I think it's normal for us to defend our jobs.
It's not normal to stumble blindly into them. It's not like people wake up one morning with randomly assigned jobs. Depending on the kind of job, it's also normal for everyone else to defend themselves against that job. Avoid such jobs.