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"While this approach may not sound appealing to every startup out there, the design team is clearly a selling point for Google’s VC arm, making it more attractive to promising early-stage startups."

Sure sounds appealing to me. :) This is a big differentiator for GV.

BTW great to see a feature on Ordr.in, I love that startup.

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Would be interesting to see what companies (if any) wouldn't want this sort of service. Guessing later stage startups could push back.

Probably startups that don't want to outsource their design and user experience to a giant corporation that genuinely does not care about their users on an individual basis.

The idea-refining sounds invaluable, it really seems unfair to burden that with outsourced ui/ux.

Want to be clear, though, that Google Ventures tries to keep pretty separate from Google. Also, the better GV's portfolio companies do, the better GV does. My impression is that the design team actually cares.

GV has been an amazing partner to ordr.in - this design sprint is the most visible aspect of that amazingness. I totally agree that it is a huge differentiator! (thanks for the love :)

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