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You are honestly making a case that someone did ANYTHING that resembled research, and still didn't figure out that they made their chief competitor, who is currently doing far better than them?

Sorry, I just can't make that leap. The SERP for 'Automattic' is all that should have been required to move on.

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market research and marketing is highly automated these days.

this is the world you are helping to build.

There's no reason why Automattic shouldn't use Drupal if it's the right tool for a particular job. Drupal projects have used Wordpress in the past, Microsoft use Linux servers etc etc.

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