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That says nothing about wether Sam ever got paid $1000 per hour or not.

Judging by a post on his blog* I doubt that his was very lucrative for him.

Sam Soffes is a toy.

What's cheddar?

I thought the same. "Fame" didn't seem the right word to apply to it, but when I clicked to the homepage I remembered seeing it on HN before now.

I thought he was making a joke... like trying to bring out the stark contrast between the word fame and the relatively unknown Cheddar.

Cheddar is a task management app. If I recall, he recently sold the app and he was willing to give his services for $1000/hr. https://cheddarapp.com/