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So many of these are really funny in retrospect. It's almost like Apple just did the opposite of a lot of this advice: compete on specs, become more open, license their products, rent generic PC store space.

On the other hand, in retrospect, some advice is really good. Buy a song, invest in gesture based and mobile tech, switch to Intel, build OSX only applications, LISTEN TO STEVE, change the logo/branding, and simplify the product line stand out as keys to Apple's success since then.

In a single page: http://www.wired.com/wired/archive/5.06/apple_pr.html

71. Become a graphic design company and dominate your niche the way Sun and Silicon Graphics do.

Er, that worked out great for those two.

does anyone know how much the stock price was at this point?

In June 1997, about $3.60.

Well, they were right about Netscape.

101 ways to save Apple (1997)