I normally expect trolls at certain events, especially cheaper ones. However, I'm utterly shocked at the behavior of some of these people at SXSW who are in all likelihood representing a company, and/or paid $1000+ for a badge. The comments that some of the attendees made at this were something I'd expect at a PAX or ROFLcon (due to the price and age of participants), not SXSW.
Also, its unfortunate to hear about how they tried to rope in Alexis.