I have a hard time believing anything is the 'future' of version control if it doesn't have a free, public open-source plan. GitHub and BitBucket have huge amounts of inertia, and hence dominate in mindshare.
Joel explains it better than I can: http://www.joelonsoftware.com/items/2013/03/11.html
Now, I recognize that much code written in a "business environment" does indeed ship without review. I just don't think that's a good thing.
If what you're saying is that you've yanked code review tools because customers don't want them, my only reply is that I'm afraid I'm unlikely to be a customer.
I'd love to find a DVCS SaaS that provides better integration with the business software engineering workflow, and a UI that doesn't suck. So far I don't see a whole lot of that going on in kiln+fogbugz.
If you want to compete with BitBucket and GitHub, you guys might want to feature the startup plan more prominently on your pricing page. The mention of it is so far below the fold that I didn't even see it on my tablet.
(If you are primarily focused on enterprise, that's cool too. I just feel like the mindshare for DVCS is trapped in the more community-centric players.)