Women drive economic growth. Women went from holding 37 percent of all jobs to 47 percent over the past 40 years. This has accounted for about a quarter of current GDP. [2]
If your company is selling products to women or households (for which women do the majority of spending), it makes sense to have people on your team who can understand what they want.
Studies show diversifying the workplace helps businesses increase their market share. [3]
[1] http://www.forbes.com/sites/katetaylor/2012/06/26/the-new-ca...
[2] http://www.mckinsey.com/client_service/organization/latest_t...
[3] http://www.deloitte.com/assets/Dcom-UnitedStates/Local%20Ass...