If your workplace culture is getting in the way of hiring the best person for the job, then that's a problem that transcends gender. By the logic that women won't be comfortable taking a job where there aren't other women, then businesses should make sure to have someone of every race, gender, religion and age so they don't put off any potential applicants.
I'd love to see any empirical evidence whatsoever to support the myriad assumptions made in this article.
Don't say that "we only hire the top 1% of candidates" because women aren't confident enough to apply to those jobs? Female tech workers don't know/like what the word "hacker/hack" means?
This quote in particular seems to sum up a bizarre focus on gender above all issues:
"If you can’t find potential female candidates, you’re just being lazy."
An employer being lazy about hiring people? We live in a society where there are often hundreds or even thousands of applications for a single position because of a massive labor surplus.
The vastly disproportionate effort that's being recommended towards hiring women smacks of rank tokenism.
It's hard to see how the women that Cristina Cordova envisions inhabit the tech industry have the necessary metacognitive skills to be an effective/assertive member of any workforce. If they're so insecure as to be put off from a good position by the term "hacker", or so intimidated by groups who don't look like them, how can they be expected to handle other tasks that require confidence, assertiveness, and ability to deal with people different from yourself?
Thankfully all the women I've met in the tech industry seem to be a far cry from this stereotype. They've all been perfectly capable and confident, and the only effort I needed to extend to them is the same I'd extend to any colleague; respectful professionalism, aka not being an asshole and not letting other people down.