It pollutes and subverts the web experience for everyone.
It's not the practices that are the problem, it's the whole idea.
[*]OK so I acknowledge that that's a simplistic/altruistic outlook on what the likes of google and bing do
It pollutes and subverts the web experience for everyone.
It's not the practices that are the problem, it's the whole idea.
[*]OK so I acknowledge that that's a simplistic/altruistic outlook on what the likes of google and bing do
And we're only talking about some pretty URLs, better content and some light backlinks from interesting sites.
I used to work in SEO and a lot of what we did was just common sense stuff that non-programmers/designers/html monkies don't know. Just like I don't know how to make a pretty bunch of flowers, they don't know how to make a more simantic website for google to parse
The best way would be to let the likes of google update their algorithm to avoid the crappy SEO sites. I appreciate that the best way for the flower shop to maintain its business is to go SEO, however they are then becoming part of the problem.
"And we're only talking about some pretty URLs, better content and some light backlinks from interesting sites."
I'm not sure what you mean about 'light backlinks', but for the rest, changing your own website to be more easily parseable by Google? Cool. That's your domain, knock yourself out. Filling the web with crap and linkspam? Not so much.
That's the reason why people like Matt Cutts exist. Of course, much of SEO IS dirty, and I am not sure if there is serious movement of "ethical SEO".
The rest is site structure.
I know people can and do still game the system, but that's not a good long-term plan and it's a flat return. Creating a good site with good information and a good product will keep giving you links and shares for a fair few years.
EDIT: In other words, I predict that the people who are practising bad SEO (and they do exist) will fall away like rotted wood over the next year, and the people who are genuinely trying to make interesting things which people like will come out on top.
Last year, Google annihilated directories, blog comments and article directories, as well as punishing unnatural-looking link profiles (lots of links from low PR sites, for instance).
They're continuing to refine and expand on this, including certain forms of blog posts in their devaluation net, but more importantly the industry is still catching up.
There are still people out there writing and selling long-form articles, there are still people charging companies to place their links on directories. There is a lag as companies and "SEOs" who are out of the loop fail to realise that their activities are no longer resulting in increased traffic - and then after that lag the SEO's business will collapse.
Many voices in the SEO community are looking at a new paradigm - "no hat" and "true black hat" for want of a better term. The "no hat" spirit is, crudely and generally, "If this wouldn't be useful if SEO wasn't a thing, I shouldn't do it." In other words, good SEO comes as a side effect of good implementation, site design, CRO, social media, content, etc. The "true black hat" meanwhile engages in criminal activities, fraud, hijacks websites and generally takes things on that are inCREDibly risky in an effort to turn a quick buck and disappear.
The old grey and black hats, and to an extent even the white hats, aren't squeaky clean enough for Google any more. At the same time, the loopholes they're trying to exploit are already known and closed (or closing rapidly). So this year, I think this type of SEO will fade away, possibly completely.
I believe that it's possible I'm completely wrong, of course.
Competing for a ranking is pretty much a zero-sum game because no matter how much money you sink into it, only one can come out on top.
Compare and contrast with actually building stuff that makes people's lives better: there's still some competition, and winners and losers, but it's usually not a zero-sum game at all.
Of course, making those problems go away is an AI-complete problem.