The danger of air pollution from fireplaces (in addition to the obvious implications on CO2 production) is an interesting and important topic on its own. There is no need to give the article an extra "edge" by dragging in the issue of religion vs. science -- which we already know Sam Harris is obsessed with. And he's really beginning to sound like an Emeritus professor who talks on and on about his pet theory in the Q&A session of everyone else's colloquium, whether it's related or not.
Harris, Dawkins, etc. are very smart people, and they could do a lot of good in the world by doing their best to purge biases, politics and superstition of all kinds from undeniable facts. But I often feel that their pursuit of controversy for the sake of controversy actually does a disservice to human rationality. Burning wood is bad for the environment, and here are the numbers that say so, so let's stop doing it. Is it really so difficult to get that message across without adding any unnecessary politics to it?
Disclaimer: I came from a country where real fireplaces are rare items that you only occasionally see in upscale coffee shops, which is probably why I find it easy to believe that they are indeed nasty things.