The Android Paradox: Hackers and Casuals

As Android is going mainstream I can't imagine hackers accounting for more than a very small group. However, its probably a small group that spends a disproportionate amount of money - akin to gamers in the PC market. Casuals are the small minority of all Android users which have access to the Play store. Emerging markets make up the huge numbers.

What I find very interesting is how you focus on those two groups that actually matter and spend no time griping that you cant reach all those emerging market users - makes perfect sense, why worry about things you can't change. Eventually systems and methods will pop into place whereby this dark matter in the Android universe can be reached. But until then - focus on people you can sell to now.