He needs to take a step back and look at the successful games that have taken off recently that have roots in UO. My best example is DayZ. You run around with items that if you die fall on your body. Weapons have low relative value like UO. You can trust no one. People love the hell out of this game and it embodies what UO was to a lot of people. Unforgiving and harsh, but so much fun.
I'm disappointed where he's going with this but with what he's made post-UO I'm not surprised. I never expected him to create the next UO.