I like the idea of skipping the "next step" button and (gently) forcing your users to explore the interface.
Nice work, hey guys are you building your tutorials yourself or there's a way to outsource some of that work? Are there agencies in Bay Area who specialize in that?
Thanks - all built in-house! It's something that is definitely worth spending time on getting right, it has made a huge difference to our conversions.
What % increase have you seen specifically?
It's varied based on the iteration, but almost double our original conversion rate currently.
I just started looking at putting together a tutorial, so this is quite timely.
Would have been nice if it had a little more meat.
Thanks.
Although I respect what you're doing for conversions -- I find it odd how difficult it is to get to a demo of the video or read anything about the practice, not theory, that went behind creating this (i.e. what software was used to record, what equipment, etc). These two are supposed to be front and center given the title of the article, no?
Indeed, I might write a new version from a more technical standpoint. I can do a little bit of answering here and now, though. Pretty much every part of the process was home-grown. We track our own metrics with our tools, and the tutorial itself was made with pure JS and jQuery.
I'd love to see something like this if you could give some insight into how you approached this. Parts of the app change constantly, so for me -- the boostrap-esque tooltip walkthroughs have always seemed most logical
Hey guys, we actually built a tool that lets you create custom tutorials with no IT experience necessary. You can easily customize them to fit the look and feel of your site. We offer a 30 day free trial as well! Check us out at www.tutorialize.me.