Even, for a small company, something like adwords. The problem I have with AW is that if I change the wording of an ad (say, to add the price, or change the price or other "trivial" changes), I have to wait DAYS for the ads to run. I know others who say their changes take effect within a few minutes. I get no direct answer other than "we try to treat all of our customers equally."

I think I draw a flag because I sell educational software, and they want to make sure that I'm not selling homework answers or term papers (or whatever they are worried about). I would benefit from some sort of flag that says they've checked me out N times, I'm probably good for the N+1st time (with maybe random checks afterwords). Or let the ads run and check concurrently.

For example, I shop sometimes in a supermarket that lets me scan the items with a handheld scanner and pay at a self-checkout lane. When I first started doing it, I was randomly (?--I assume) audited fairly frequently. But after very many (over 8 months maybe?) honest check-outs, I haven't been audited in at least two months. It seems I've earned some trust, and I find myself shopping there more because of the convenience.

Putting some sort of trust-factor into Adwords would be useful for me. Alternatively, somebody that could get me the returns that Adwords can (big hurdle) but puts in a trust factor would get my attention.