One way around the problem is to create a site where dating is a natural byproduct - HotOrNot does this well as that the social (or selfishly compelling) aspect of uploading a photo and obtaining public opinion has a very good tie in with boosting esteem and meeting people, which happens to be the revenue component. With EstablishedMen, we have a family of sister dating sites that could feed users. Also, we have raised significant capital and have had good success with our other dating properties of converting users via offline and online ad spends.