Ask HN: What should be on the landing page of a new product?

KISSmetrics has some useful tips on landing pages:

http://blog.kissmetrics.com/c-o-n-v-e-r-t-s/

http://blog.kissmetrics.com/7-usability-mistakes/

Also see:

http://www.formstack.com/the-anatomy-of-a-perfect-landing-pa...

Thanks for the links. Very interesting and very helpful!

The key is to understand your users. If you're making a CRM aimed at businesses, they will already get the concept of a CRM so you just need to convey how yours is better. If you're making a ground breaking piece of software in a new field you're going to have to educate your users on how it solves their problems.

Twitter is a well know service so they don't need a lengthy explanation about what twitter is. For a new product you have to find the perfect balance of text vs images. Its great to write long paragraphs, but who reads those anymore!

Depends on what you are trying to accomplish.

full page visual graphic of a mockup of your service or product always works quite effectively.