You'd think so but a good friend of mine (hope he doesn't mind me sharing this) founded Syncplicity. A name I thought was brilliant until I saw him at a networking event:

Him: "The company is named Syncplicity" Them: "Simplicity?" Him: "No. SINK-plicity" Them: ??? Him: "We're Dropbox for enterprise" Them: Oh, I love Dropbox!