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This is even more impressive when one considers the typical lifespan of a small business; 44% don't make it to 48 months[1]. I wonder if Constant Contact manages to attract more successful businesses, or if businesses that seek out and engage in such marketing opportunities are just more successful.

[1] - www.nbcnews.com/id/16872553/

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If they are finding their customers at chamber of conference gatherings (or at least targeting chamber of commerce members), perhaps one could see if businesses that see the value in belonging to a chamber of commerce (and the marketing and networking benefits of such) have a higher success rate? And/or perhaps businesses that join chambers tend to have been successful long enough to get over the early failures and are profitable enough to afford the chamber fees. To me, targeting chamber businesses seems like a great way to find an ideal target customer base assuming the thoughts I poised above.

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