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So my bitcoin-based new business will depend on a popularity contest??

I believe more in a energy-bound trading value for the future, much like the petro-dollar. Why not solar-coins, based on the value of solar energy ( GWh based ) traded on the markets? We all consume energy, right?

All your web business depends on popularity of HTTP.

bitcoin has a global appeal, which usgovcoin wouldn't have.

Maybe a walmartcoin then. Nothing like buying sporting goods with p2p currency. I think it would do pretty well!

In one word... Trust.