The advantage of lines is that you can spew out multiplication in the double-digit by double-digit range quite quickly. 51x23 for example is super easy to calculate - 10 100's + 17 10's + 3 1's. You're essentially just doing 50x20 + 503 + 201 + 1*3, but with lines to track everything.
Show it to a kid, and watch it blow their mind.
[1] http://lifehacker.com/5975917/quickly-multiply-big-numbers-t...