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I might have misread the article, but it seems like the artist will be controlling the display.

It'd be cool if they built an API over this and allowed for crowdsourced displays, almost like how Google accepts designs for their homepage logo.

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That would be seriously fun but a bit dicey. Looking at the LED 'pixel' it looks like it could have easily been an RGB pixel. Not sure that would be all that useful but still to have the colors would have been another dimension. With 9 LEDs you could either go 3-3-3 or 2-2-5 in terms of using Red, Green, and Blue LEDs to light it up. Or RGBK with 2-2-2-3. Lots of fun.

I've been watching the setups as the local newscast keeps their web cam pointed at the bridge for their nightly news. I hope it generates enough interest to become permanent.

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