2/ NIH is a bad reason for parallel projects.
3/ The major reason that nothing has unseated X, despite its very longstanding, well-known problems, is because nothing has had momentum until Wayland. Canonical seem determined to deep-six that momentum with a piece of software that will require other Linux environments to buy into a company-owned replacement. This seems likely to fragment the effort it a toxic way, with two incompatible replacements splitting not just graphics development efforts, but splitting app developers.