I actually have a project... How Zapier rode forum posts to 100m requests/month
blog.perfectaudience.com
blog.perfectaudience.com
How many unique user views is that per month? How many sales? How many customers?
For all we know, they could just have an incredibly inefficient system which makes 100 million API requrests for a single web page view.
We don't disclose exact numbers, but there are quite a few users.
Obviously, it's very much in their interest to make themselves appear bigger and more successful than they are. After all, who would know? And, if they ultimately actually do become successful, who would care?
A company lying would ultimately just be fooling themselves.
Successful companies also usually tend to get favorable news coverage (this article being a case in point). And companies usually become bigger as they become more successful.
There's every incentive to appear more successful than you are, if you can do so without getting caught.
When you break it down, its only 35 requests a second. Not a big deal at all. Any website that is relatively popular will do above and beyond that.