There is a frightening dearth of well-produced content from a variety of perspectives that seeks to measurably increase understanding as opposed to hit a word limit and generate pageviews.
People talk about this all the time — the first question people ask me when I tell them I have a journalism degree is "what news sources do you recommend?", because the vast majority of what's out there and popular is complete garbage, and everyone knows it, and there still, in 2013, isn't a good way to verify sources or tell good journalism from propaganda.
I believe people will pay for compelling content that leaves them better-informed, that they have a good reason to trust, and I believe we can use technology to go far beyond what's been possible up to this point with static, narrative storytelling. We're still terrible at providing context, perspective, and verifiability, all things the Internet has made possible, but nobody has done well yet.
Nobody should pay for what, for instance, the Associated Press produces. Robots will replace them one day and that day can't come soon enough. There is very little value in what they do.
But there is value in content that leaves you smarter than when you started. The methods of producing it haven't caught up with the baseline of knowledge the Internet makes possible for everyone, or the stunningly beautiful display of information that's possible on the modern Web.
It hurts to see the skills gap up close - journalists in the grad program at Stanford are still totally defeated by data mining, web design (a skill they all know well for print), data visualization, non-linear storytelling, multimedia production, and the kinds of things I believe will elevate journalism in the 21st century, and nobody's paying well enough to poach the people who do have those skills.
So what do we do?