If I had wanted to suggest that, I would have.
How does a group of people take all costs into account when doing a cost-benefit analysis if they can't agree on what constitutes a cost and what constitutes a benefit, and their relative values?
You and others here are talking about CBA as the basis for rational decision making, and yet I bet you couldn't even describe it in any formal way that could apply to all logical decisions.
What does it mean to do a CBA in terms of your immediate environment? What factors are you taking into consideration? Aesthetics? Health? How much money is clean water worth to you? Or, from a CBA standpoint: is it worth pouring a gallon of paint into your drinking water, or is it better to transport that paint to a remote facility which will handle it in some fashion? And in that one relatively minor decision alone, how many different factors are you going to account for? The size of your drinking water supply, the chemical composition of the paint, the ecology of your drinking water supply, the distance to the waste managing facility, the vehicle used to get it there, the methods the facility uses to handle it ...
This CBA hand-waving is bullshit. It's impossible to take all costs into account for this kind of stuff. Most people -- even the most knowledgeable climate scientists -- don't even know what all the costs are. So just how are we supposed to justify our environmental decisions using a CBA when you can't even correctly do the accounting in the costs column?
And this is what constitutes the basis for rational decision making? Bah! Bah, I say!
I think it's perfectly rational to make decisions based on morals and ethics, and whether or not the consequences of that decision get you closer to your goals or not. So, for example, one of my goals is to experience wilderness areas in as pristine a state as possible. I see trash there. The trash is heavy, and I have a long distance to hike out. It will cost me a great deal of effort to remove it. But, it still does help to accomplish my goal: the next time I visit that place, the trash won't be there (nor will it be there for the next visitor). Thus, I will remove it, if possible.
Is that not a rational decision-making process? Does that not make sense from an environmental standpoint, as a species?