Thanks for the advice. This was definitely in my mind, in order to continue the business as long as I can, I have to reduce the burn rate as efficiently as possible. I have talked to my crew about the matter and they are disappointed but understand the magnitude of the situation. I already apologized to them that their hours are more likely to be cut due to the lack of business. I am blessed to have people be understanding and are making the sacrifice in order to keep this business afloat. However, this can only last so long and I still need to hustle. Burn rate is high due to a commercial kitchen that I am on a lease in. At the moment I have renewed a Craigslist ad of renting the kitchen space out, for extra income. Could use to push that a little more.

I do agree that going to meetups and connecting with people using these leads generation tactics with a sense of fear and panic will not be good for anyone. As a dire situation this might be, staying calm in the storm is going to be a key to my success. The analogy of the dish being simmered slowly is spot on. Initially though of simmering of any dish requires hot fire to get it going and going out there talking to people is that fire, but my business name with goodwill will make it come together.

Deep discounts wasn't what I was going to rely on for bidding customers. I plan to give discounts reasonably so that they have a chance to taste what we have to offer and that I have decent amount of profit margin to make it work. I do appreciate the great advice and everything you mentioned is definitely something to think about.