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As a Swiss I'm curious how the name has come to be. Is the team related to ETH Zurich?

Lode Vandevenne wrote the blog post and the code. LinkedIn says he works at Google Zürich.

Thanks a lot. I'm still reluctant to use LinkedIn since much of it feels like extortion to me.

Btw. I'm surprised that you've found the ü character. Not even US customs/border protection let me enter my German name in the ESTA form.

It's actually right in the post that he's based in Zurich.

I could be wrong, but I think it was edited in. Otherwise scaevolus would probably have pointed it out instead of going to hunt LinkedIn.

I guess, Zopfli might be Zöpfli, which is a kind of braided Swiss bread. http://en.wikipedia.org/wiki/Zopf