See also:
http://news.ycombinator.com/user?id=picnichouse
Several of Mason's posts at HN were also asking for advice:
http://news.ycombinator.com/submitted?id=picnichouse
He didn't get any responses for his queries about...
• "Writing pesky account management e-mails for your site"
• "Is it OK to copy terms of service/privacy policy from another site?"
• "Ask YC: Hiring non-technical ("business") staff?"
• "How do I take a U.S. e-commerce site to Canada & overseas?"
A lesson for HNers: don't be offended or discouraged if no one here responds to your submissions! Keep seeking elsewhere.