OSX has some parts that are BSD-free, parts that are GPL-free, other parts that are open-source and the rest is the most heavily guarded proprietary stuff in this industry. The fact it is hugely more successful than the combined presence of its competitors bears testimony to the fact that basing your OS on the work of others without giving much back is a winning strategy while contributing to products that can be used in such way is pretty dumb from a business point of view.
Markets are pretty good at identifying opportunities and the fact there is no Red Hat on the BSD space should suffice as evidence ESR is wrong in this one.
You have to actively choose anything else if you want to run it.
The only reason to contribute to a BSD project is when you dominate the segment, like Apple does with WebKit browsers, and you want more companies to feed around your ecosystem increasing its value for you.
Don't assume Steve Jobs does it out of his good heart. The OPENSTEP OS was one of the more closed (as in "doesn't play well with others") Unix variants of its time.