And here it comes: http://www.washingtonpost.com/wp-dyn/content/article/2011/01...
This is a backhanded attack on "Big Grocery." Wal-Mart is being "responsible" with an initiative "to offer more healthful foods and push its suppliers to do the same."
Of course, Wal-Mart's competitors can't afford to manhandle their suppliers at the same scale.