Responding from a French point of view, so that might not match Brazil (but does match Germany): you can not tie a material product with an immaterial one, if you do not also sell the material product as a stand alone.

You cannot sell a car with an insurance if you don't sell the car alone.

You cannot sell a phone with a plan if you don't sell the phone alone (see: iPhone 1 release in Europe).

You cannot sell a computer with an OS license if you don't sell the computer alone (you're not buying the disk, but the license to use the software on it).