Great article. Given the rapidness of releases and product development, how does marketing / sales get foresight for their customers? How do you plan campaigns in advance?
This assumes traditional engineering == big teams
That wasn't the assumption I went into the talk with at all. In fact, our team was quite small when we saw problems from traditional horizontal or vertical engineering org structures.
interesting post... reminds me of '9 women cannot make a baby in 1 month'