But http://blog.iceotope.com/2012/03/iceotope-liquid-cools-cabin... omits the crucial detail that the Novec boils inside your server, which is why it can work so well, and http://solutions.3m.com/wps/portal/3M/en_US/NA-DataCenters/D... of course doesn't mention Iceotope at all.
(Thanks to uvdiv for digging up the actual information!)