US spy operation that manipulates social media (2011)

"A Californian corporation has been awarded a contract with United States Central Command (Centcom) [...] to develop what is described as an 'online persona management service' that will allow one US serviceman or woman to control up to 10 separate identities based all over the world."

Since this article was published in 2011, do we know which company makes this?

I'm curious if these identities are auto-generated or if they're just manually controlled. This raises all sorts of concerns about spam, fraud, identity theft, etc.