"I've got this million dollar idea. I need you do all the work but we can split the profit!"
It seems to me the skill-set you start with at the beginning of a startup will be significantly smaller and narrower than what you have at the end of a startup.
Without code you don't even have a pig to put lipstick on.
Adding:
I_HAVE_THE_CODEZ && AttractingUsers && RetainingUsers &&
AttractingTalent && DoingPayroll && GettingOfficeSpace &&
HavingARolodex && KnowingSalaries &&
KnowingProductManagement && KnowingSales &&
OhCrapWeveGotAConferenceComingUp && OurRockstarJustLeft &&
*everything*
[Note: I'm a "developer"... ]http://whartoniteseekscodemonkey.tumblr.com/
Always good for a laugh