It is exactly how to sell - give what users want - documentation full of adjectives but omitting important details, success stories, examples. Javascript! NoSQL! Fast! Always OK. (and never loses data) Grab, don't think.)
To be little more serious, this is an example of what happens when professional sales strategies from proprietary shops come to open source. Now we have open source crapware.
Actually, the best heuristic to evaluate open source project - why it was created - for sale, or for internal use. Ryak or redis, for example, were made for use, not for sale.