Seven Minute Abs - A/B testing in 7 minutes (rails)
github.com
github.com
FWIW, if anyone has yet to discover the joy of swimming (and the potential impact it will have on your abs), I recommend you try it.
http://blog.mixpanel.com/2009/03/introducing-display-optimiz...
If you do use their a/b testing framework, you should consider logging data to mixpanel.com just because we do all the pretty graphs for you too =)
I only made it so that it would work with Google Analytics but it wouldn't be that difficult to modify it to work with whatever you want.
our ruby support is a bit weak.