This sounds alarmingly close to the dangerous "women can only succeed in business by acting like men" attitude that is prevalent in much of more traditional businesses and particularly in more conservative cultures around the world.

There are real biases and subconscious prejudices against female entrepreneurs, female engineers, and female professionals in many industries in general that will most likely perpetuate if ignored (which imo is what this article suggests). While ignoring the possibility of potential pitfalls might work, it definitely doesn't seem like an elixir that will cure all ills.