Hulu Gains 10 Million Viewers In February, Now No. 4 Video Site In U.S.
techcrunch.com
techcrunch.com
But, for god's sake, when is the plague that is geoblocking going to die already? I understand that Hulu's hand is being forced to do this by the content owners. Still, how hard is it develop a business model around selling different ads for different locales? If I'm in Canada, show me ads about beavers (chuckle) and snow shovels. Hell, cable providers have been overlaying their own ads into broadcast streams for a while now. It's even easier to do that over the internet. You can go a long way if you work with the grain of the technology.
I am so bitter, I'm going go download 4 full seasons of Family Guy through, um, other means. Just kidding, I don't even watch Family Guy.
I think the only thing they're doing wrong (from the perspective of convincing me to spend some more of my time with them) is expiring some shows after some period of time. I sometimes hear a recommendation for a show from a friend, and I'll go to Hulu...they'll have it, but it'll pick up mid-season because early episodes have expired. So, I skip the whole series. I don't like to sit down in the middle of a movie...same thing with TV series.
Two suggestions for them:
1)Make Hulu videos downloadable through some kind of player like the BBC has. I commute on trains a lot and don't have mobile internet access, but would love to spend the time being entertained by TV.
2)Post entire seasons of various series. For instance, I recently began watching the Office and have worked my way through seasons 1 - 3, watched 5 on TV and am currently watching 6. I can't watch season 4 unless I rent/borrow it (which isn't a huge deal, but what's the big deal about posting old episodes anyways? Dvd sales aren't going to be profitable much longer, not they way they were a few years ago.)
That said, this recession really seems to be helping them out. I know a number of older people that just found Hulu and are considering dropping their cable subscription. I think Hulu is really starting to hit the mainstream.
It's also the same month as the Superbowl, the most watched television program in the US.