Ask HN: How would you go about promoting a backpack company?
A friend and I are working on getting a "backpack for cyclists" company off the ground, any tips on how to promote?
2. Find out who the biggest local cyclists are.
3. Give them some backpacks and take their input in prototyping it. Give them a special model named after them.
4. Go to local events and hand out some samples.
5. Have the local stores carry them.
6. Put up a website where people can buy it.
Not so hard to do, but takes about 3 months to get running.
Myself and several of my friends ended up buying that because of that article extolling its virtues. Design a product so crazy-good it can't be ignored and then get some media (not ABC, NBC, etc, but something like Slate that is respectable) to cover it. Obviously this is insanely difficult to do, but I think it is what you should try for all the same.
As a side note, how are those hoodies?
Would like to learn more and see if it's a possible fit.
email: shahed@boldentertainment.org