I'd be interested in other references.
I'm thinking it would be easier to create a distinguishing 'attention' gesture than it would be with other things. The finger exercise thing comes to mind. Also much easier to do than a voice activated thing like calling out to Siri in a restaurant or something similar.
They show the band fairly far up the arm. Presumably to get a good set of distinguishing signals. But I wonder how hard it would be with enough DSP to build this into a form fitting wrap around watch band? The combination of gesture articulation and appli-wrist-watch is a compelling one.