I think it's great. There are many fonts and colors and variation, but the design still has clear sections (short product descriptions, detailed about company blurb, client videos, buzz etc.), and more important, there are points in the design that grab your attention and suck you in; these are the big icons at the top with large speech bubbles and the "A Better Way To Work" heading. This means as you glance over the page your eyes will find a place to land, and I think the copy itself is very well done -- short and to the point -- which means I'm likely to actually read it.

One thing that always bothered me is the navigation 37signals tend to use. It's stuck at the very top of the page and is set in a very small font size. Current locations are also not highlighted on some pages. Perhaps they don't rely on it at all and instead focus on getting people to click on calls to action inside the content.

I agree with you. Initially my eyes get pulled to so many things at once, I have a hard time focusing on a single piece of information on the page. Looking at the page a bit longer, it becomes easier to absorb. One of the reasons for that is that the top elements in the visual hierarchy are the bubble background shapes (and not the text in the bubbles). So at a first glance, my eyes just pick up four big bubble shapes. I think the site would work very differently if the bubble backgrounds were very light and the text in them wasn't as tightly set.

For me personally, this semi-clutter speaks against their products and the company's focus on simplicity. I'd have preferred a more minimal approach that allows each element to breathe a little more.

Its not the font types/sizes/weights/colors that bothers me about the site. That all works - very well.

Its how much damn text they have on there. Too much information being displayed with too much scrolling. Moving the left column over to its own page would make me like the site much more.

I really hope this isn't the next trend in website styles.