It's also important to note that the $1B they pay Apple isn't insignificant either:
http://bgr.com/2013/02/11/google-apple-ios-default-search-1-...
It's also important to note that the $1B they pay Apple isn't insignificant either:
http://bgr.com/2013/02/11/google-apple-ios-default-search-1-...
If it wasn't google paying, it would be microsoft, with bing.
It would be a huge loss for Google currently. Don't doubt for a second that if Firefox marketshare falls under 5% Google will stop paying anything.
http://www.zdnet.com/opera-google-extend-search-deal-for-two...
Opera makes about $15M per quarter in revenue from its desktop browser:
http://www.favbrowser.com/opera-software-q2-2012-financial-r...
Even Opera's marketshare is significant.
But just imagine, for a second, that 20% of the internet just gets to use bing instead of google.com because it became the default overnight. Outch.
some day Mozilla may pull the plug and switch to some other SE i.e. Bing or DDG
http://en.wikipedia.org/wiki/File:Usage_share_of_web_browser... (same marketshare now as in 2009.)