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From 2007, Tim Ferris breaks down his own campaign to reach the NY Times Best Seller list: http://www.fourhourworkweek.com/blog/2007/08/06/how-does-a-b...

He is extremely good at self-promotion, and the critics he has over the internet (well founded or not), can still dissect/use some good bits he puts out.

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For the good bits, there are better sources. Nearly everything contains some good bits.

The problem lies in intentional deceit. Tim is a smart guy and had access to very accomplished, smart people. Very unlikely that he can't think critically about some of the nonsense he puts out. For example he gets very basic physiological mechanisms astonishingly wrong and can't reach his own fitness or language goals with his own advice.

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