If a retailer incorrectly hellbans a customer, that is, they tell the customer that their card will be charged, and that the goods they ordered will arrive in the post, but without the intention of doing either of those things, owing to a genuine mistaken belief that the customer is engaging in credit card fraud, but lying nonetheless... are they leaving themselves open to legal action from the customer? From regulators? I'd expect the bad PR alone to be a worse hit for a retailer than a bulletin board.